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  • Founded Date November 12, 2014
  • Sectors Consultancy Jobs
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a new ‘discrete’ form of the drug that will replace the iconic – and instantly recognisable – little blue pill.

The distinctive diamond-shaped tablets might soon be replaced by a pink, rectangular ‘wafer’ that dissolves on the tongue, implying it does not need to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug initially concerned the market in the 1990s after being invented by the American pharmaceutical business Pfizer.

It was first developed in the 1980s as a cardiovascular disease medication, however trial individuals discovered it had an unusual adverse effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has gotten a trademark in the UK for the new kind of the drug, Viagra ODF.

Viatris has actually already released the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which may be preferable for numerous clients.

The unique tablets – which can cause shame for some patients – has been reinvented and a new dissolvable type might be offered to Brits in the next five years. Stock image

‘Tablets are not constantly bearable to clients and also often the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health professional, informed The Telegraph.

She added: ‘Some guys might still be finding the idea of having Viagr awkward, however I would hope that guys’s health and discussions about sexual health have moved on given that Viagra was very first developed.’

Ms Govind believes this new design is a ‘positive advance’.

The brand-new dissolvable medication is believed to likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, informed the paper that the trademark application is a ‘great indicator’ it will be readily available within the next 5 years.

She described trade mark registrations can be cancelled if they are not utilized for a constant duration of five years or more after registration. As a result, it seems Viatris means to introduce the item within the next few years.

However, giving a hallmark would not ensure the ODF might be sold and it would need to be authorized by the Medicines & Healthcare items Regulatory Agency first.

It’s expected to cost the like the tablet variation and to be offered in the very same doses.

A total of 4.57 million for sildenafil, more frequently understood by the brand name Viagra, and other kinds of impotency drugs sold under the brand Cialis and Levitra, were dished out by the health service in 2023

This follows dodgy Viagra was found to be Britain’s biggest counterfeit drug after more than ₤ 6.2 million of fake blue pill were taken by UK regulators in 2023.

More products of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.

Health authorities stated online retailers flouting regulations were behind the fake supplies with a lot of being imported from countries like India without a suitable licence.

Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), show 2.6 million doses of sildenafil, the generic name for the medication best known as Viagra, were seized last year.

Another half-million dosages of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were likewise taken.

While all medications carry possible adverse effects drugs from undependable sources may either not work or bring extra active ingredients or pollutants like heavy metals or other drugs that might be hazardous.

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