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Missouri Sports Betting Ballot Measure Approved By Voters
Missouri citizens approved legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.
The sports betting ballot measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.
Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.
” Missouri has a few of the very best sports betting fans in the world and they revealed up big for their favorite groups on Election Day,” Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. “On behalf of all 6 of Missouri’s expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose important tax revenue to our surrounding states. Most notably, the passage of Amendment 2 implies a new, dedicated, irreversible financing stream for Missouri classrooms.”
Missouri sports betting wagering next steps
Voter approval indicates up to 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 available licenses are used.
DraftKings and FanDuel financed nearly every dollar of the “yes” campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two “untethered” licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).
Six licenses are offered to each Missouri casino operator, respectively. Caesars, despite opposing the ballot procedure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally’s (Bally Bet) will likewise likely release their respective books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.
The remaining 6 licenses are reserved for each of the major professional sports betting groups that play home video games in Missouri: MLB’s Kansas City Royals and Cardinals, the NFL’s Kansas City Chiefs, NHL’s St. Louis Blues, MLS’ St. Louis City SC and the NWSL’s Kansas City Current. The sports betting organizations were among the most popular proponents of the tally procedure.
Together with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch probability tiers IF Missouri voters approve sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Very most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri’s ballot every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 casinos managed by the six casino operators are expected to open in-person wagering choices such as wagering kiosks and possibly devoted, full-service sportsbooks.
The six sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
The language around the tally measure needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books’ most financially rewarding time of the sports betting calendar.
Missouri sports betting wagering background
The successful Missouri sports betting project comes regardless of millions in funding opposing the measure from one of the state’s largest gambling stakeholders.
Caesars spent millions of dollars to defeat the measure. In many other states that tie online sports betting with a state’s brick-and-mortar gambling establishments, an operator is approved at least one license per managed home.
Because circumstance in Missouri, Caesars would be afforded at least three prospective licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property model, companies can either open additional in-house books or, more typically, subcontract the license to a competitor that pays an accompanying charge in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, might possibly have a leg up on their rivals by earning the pair of untethered licenses. It stays to be seen which 2 books will earn these slots, however the language around the ballot procedure would appear to favor the two national market leaders.
Polling earlier in the year showed the “yes” vote with a small lead. Support efforts were strengthened by tens of millions invested by DraftKings and FanDuel.
A series of tv and radio advertisements focused on the income legal sportsbooks would create for Missouri public education. Opponents, funded mainly by Caesars, argued the supporters’ ads were misleading and the tens of millions of predicted dollars raised would have a minimal impact in a state that already invests billions on education each year.